Examples include SaaS tools, personal finance, financial services and luxury travel. Pay per lead (PPL) affiliate programs can be found in several affiliate niches, both B2B and B2C. That means you don’t need to “close the deal” (i.e. Rather than rewarding affiliate marketers for bringing in sales and revenue, pay per lead affiliate programs pay commissions for every qualified lead referred. So it’s no surprise that many brands use lead generation affiliate programs.
